Lights, Camera, Campaign!: Media, Politics, and Political Advertising David A. Schultz

ISBN: 9780820468310

Published: October 11th 2004

Paperback

322 pages


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Lights, Camera, Campaign!: Media, Politics, and Political Advertising  by  David A. Schultz

Lights, Camera, Campaign!: Media, Politics, and Political Advertising by David A. Schultz
October 11th 2004 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 322 pages | ISBN: 9780820468310 | 8.11 Mb

Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--mostly in the US but also in Canada--to explain howMorePolitical scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--mostly in the US but also in Canada--to explain how ads are constructed, why some work and some fail, and the factors about political ads that allow them



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